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VALUATION FORMULA
How We Calculate Inventory @ $8800.00 Per Channel {City} $50.00 Per Hour 8 Hours Per Page

Design & Development Rate -8 Hours{Per Page}X's{Channels or Pages} 22 Channels Per City/Site

 8 Hours X's 22 Channels-Pages = $400 X 22 = $8800.00

-10- {REGIONS} = {350+ Channel Network Properties} 350 X's $8800.000 = $3,080,000
Web site development costs and computer software developed for internal use 
Generally accepted accounting principles in the Unites States ("U.S. GAAP") require that development costs incurred in the preliminary project and post-implementation stages of an internal use software project be expensed as incurred and that certain costs incurred in the application development stage of a project be capitalized. 

U.S. GAAP further requires that costs incurred in the preliminary project and operating stage of web site development be expensed as incurred and that certain costs incurred in the development stage of web site development be capitalized and amortized over its useful life.
During the three months ended March 31, 2011, we capitalized $75,000.00, related to web site development. 
Amortization of capitalized web site costs was $75,000.00, for the three months ended March 31, 2011. 
During the three months ended March 31, 2010, we capitalized $75,000.00 related to web site development. 

Amortization of capitalized web site costs YTD since inception is $1,075,000.00. See Financials Here
Capitalized web site costs are included in property and equipment, net. 
U.S. GAAP Codification of Accounting Standards
How We Calculate Inventory @ $5600.00 Per Channel {City} $50.00 Per Hour 8 Hours Per Page

Design & Development Rate -8 Hours{Per Page}X's{Channels or Pages}14 Channels Per City/Site

8 Hours X's 14 Channels-Pages = $400 X 14 = $5600.00

-10- {REGIONS} = {300+ Channel Network Properties}

300 X's $5600.000 = $1,680,000